The Sales Associate role is an integral part of the store’s overall success and efficiency : demanding direct attention

to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s

Service and Selling Models, creating a positive first impression, building on-going customer relationships through a

personalized experience, and leaving a positive, lasting impression.

SALES FLOOR :

Understands organizational objectives and makes decisions that align with Company priorities

Takes ownership and is committed to delivering results, while remaining actively aware of personal and

store metrics; and creates personal sales and clienteling strategies in partnership with the management

team.

Creates short- and long-term strategies to achieve personal metrics and performance goals

Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

Represents Coach as a brand ambassador

Demonstrates Coach’s Selling and Service expectations at all times

Understands changes in local market with potential impact on business performance and supports the

execution of local sales strategies and tactics

Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going

productive relationships with customers

Creates positive impressions with customers by bringing best self to work through attire consistent with

Coach’s Guide to Style

Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong

knowledge of competition.

Provides in-depth product knowledge, including features, benefits, current offerings, and overall product

value.

Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs

Sensitive to customers’ needs and tailors approach by reading cues

Attends to the unique and individual shopping needs of each customer.

Works with multiple customers simultaneously and breaks away as appropriate

Follows up with customers consistently and genuinely to influence / close the sale

Flexes personal selling techniques to contribute to overall store financial results

Builds lasting and loyal relationships with customers

Leverages Coach’s tools and technology to support relationship building and clienteling efforts

Creates enthusiasm and positivity for a shared vision and mission

Promotes and endorses a team selling environment

Fosters an environment of teamwork, trust and collaboration with internal and external customers

Remains solution oriented; is adaptable and flexible to changing business and store needs

Welcomes feedback and adapts behaviors as appropriate

Maintains a calm and professional demeanor at all times

OPERATIONS :

Ensures all daily tasks are completed without negatively impacting service or Coach standards

Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and

visual merchandising to Coach standards consistently and in a timely manner

Maintains a clean and tidy selling floor at all times

Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection

procedures

Replenishes inventory on sales floor as needed