Overview

As a Reserve Activation Manager, you will be responsible for executing the reserve strategy at the account level, training, educating and engaging key off-premise decision makers on reserve brand features and benefits to accelerate the rate of sale in strategically important image accounts.

This position requires a true passion, strong brand knowledge and a flair for the Reserve portfolio.

Compensation : $55,000 - 60,000 + Bonus + Car Allowance

Territory : Burnaby, Coquitlam, Langley, & Surrey.

Responsibilities

• Responsible for activating at a predefined set of key retail accounts
• Provide support for the evaluation and selection of key market accounts
• Recruit brand advocates among key store staff within selected accounts and build relationships with them
• Coordinate and execute consumer samplings and educational sessions with key retail stores
• Execute educational brand sessions for key account staff along with tastings
• Execute Spirit Consultation Sessions with key retail outlet staff
• Support in the planning and execution of promotional activities at select sponsorship events
• Work closely with the BBG sales team, ensuring strong communication of weekly schedule and activities, introducing sales representatives once an account has communicated interest in developing a sales relationship
• Create a public profile and presence through various social channels, elevating the image of reserve brands and key retail accounts
• Accountable for managing budgets, ensuring full spend is utilized to achieve goals
• Competitive reporting via BBG proprietary sales force automation tool
• Tracking and achieving assigned set of monthly KPIs
• Complete in-person and online brand and activation training within set timelines
• Other duties, as assigned by the jobholder’s supervisor, may also be required

Qualifications

• Bachelor’s degree required
• 3+ sales years experience, with preference for history in the spirits industry
• Demonstrated ability to manage significant marketing and promotional budgets
• Ability to manage multiple stakeholders, internal and external while building relationships
• Excellent communication skills : verbal, listening and written
• Strong organizational and multi-tasking capabilities
• Excellent promotional and analytical background
• Seek out new ideas, exhibit initiative and be proactive
• Demonstrated capability in training
• Knowledge of Liquor Board Regulations, market trends and competition