Overview

Marketing data measurement specialist

Hybrid, Ottawa, Ontario

Long term contract

Security clearance or the ability to Uptain one.

Canada only

• Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing impact of marketing and digital channels.
• Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
• Collects data from relevant systems using tools such as Denodo, PBI, SAS.
• Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
• Provide consultation to Demand Generation team on marketing performance and conversion rates to help with data-driven decision making.
• Leverages tools to evaluate all aspects of digital marketing programs to influence future direction.
• Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes and internal capabilities.
• Incorporates other research, outside data and evaluation tools to build insight and story, augmenting analytical practice.

Specific Project Requirements

Top Skills Required :

Expertise in data extraction, measurement and presentation

Confident communicator who will share expertise without prompting takes ownership

Understanding of business needs

Please send your detailed resume to